J. Goddard car and lorry hire.
The illustrated invoice shown below dates to the mid-1930s, and relates to the hire of two cars for a wedding at All Hallows Church on August 1st, 1935. The invoice itself dates to July 22nd, a week or so before "the big day" was due. The cost for the hire of two cars was £1 16s, and a deposit of 10s had been paid. Whether J. Goddard & Son provided the drivers, or just the Daimlers, isn't clear. They operated from an address on High Road, Tottenham, in London, and offered Daimler Cars, and also one five-ton lorry for hire - make unknown.
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Although there is no mention of a garage name as such, it would seem that they did have business premises on the High Road, rather than just an office. Their services to the motorist included:-
- Modern cars for all purposes.
- Vehicle repair and overhaul
- Garaging
- Road haulage
- Removals service
- Furniture warehousing
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Goddard & Son were members of both the RHA (Road Haulage Association) and FW & RA (???). Their slogan - "Our Aim - To Serve - To Satisfy" - suggests they offered a quality service to pre-war motorists in the London area. The only online reference I can find to a firm of this name is in The National Archives (Kew), where there are documents dating to 1953 for "Alec Joseph Goddard and Percy George Goddard T/A J. Goddard & Son" with reference to the Transport Act of 1947. The same firm? No specific address is given in the record summary, but it seems likely.
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As for the address, 326 High Road in Tottenham, it now seems to be occupied either by a fashion emporium, or an off-license.
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Return to the Motoring Collectables section for more items relating to vintage and classic cars, garages and related businesses.
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