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Dredging up old model names to re-use
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Rick
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Joined: 27 Apr 2005
Posts: 22442
Location: UK
PostPosted: Thu Aug 06, 2020 11:53 am    Post subject: Dredging up old model names to re-use Reply with quote
Does it ever really work? Examples include the Viva, Beetle, Mini, S-Type and so on

https://www.autocar.co.uk/car-news/features/dont-mess-classic-best-and-worst-iconic-car-revivals

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ukdave2002



Joined: 23 Nov 2007
Posts: 4104
Location: South Cheshire
PostPosted: Thu Aug 06, 2020 2:06 pm    Post subject: Reply with quote
I suppose the marketing folk do their homework so presumably it helps sell cars?

The BMW Mini did at least directly follow the end of production of the "classic" mini and IMHO was a positive nod to the success of its predecessor.

Similar acknowledgement with the Beetle.

The use of Viva makes no scene to me , as 90% of prospective purchasers wont be old enough to remember the original Viva, and those of my age remember them as first car cheap rust buckets (sorry Mike!)


Dave
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MikeEdwards



Joined: 25 May 2011
Posts: 2470
Location: South Cheshire
PostPosted: Thu Aug 06, 2020 7:08 pm    Post subject: Reply with quote
No-one I know in the Viva Owners Club could understand why they resurrected the name for the short-lived Daewoo badge-engineering exercise either.

It seemed that the main reason was so that they could take the mickey out of the Viva HA in the advertising campaign. At least the HA was their own design, and I suspect there will end up more HA Vivas on the road than the most recent one in a few years time.
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