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JLR loses bid to trademark Defender shape
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Rick
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Joined: 27 Apr 2005
Posts: 22439
Location: UK

PostPosted: Thu Aug 06, 2020 12:11 pm    Post subject: JLR loses bid to trademark Defender shape Reply with quote

https://gulfnews.com/auto/news/jaguar-land-rover-loses-trademark-battle-over-defender-suv-1.1596543636881

RJ
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ukdave2002



Joined: 23 Nov 2007
Posts: 4104
Location: South Cheshire

PostPosted: Thu Aug 06, 2020 1:52 pm    Post subject: Reply with quote

Good ! Smile

This was never a case of a new vehicle trying to be an copy of an existing one, unlike some of the Jaguar and Bugatti replica's attempting to masquerade as the original thing!!

Dave
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Ray White



Joined: 02 Dec 2014
Posts: 6304
Location: Derby

PostPosted: Thu Aug 06, 2020 2:09 pm    Post subject: Reply with quote

It is a far cry from the time when Bentley bought a couple of SS Jaguar cars to try and see how they did it for the price. !
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SV8Predator



Joined: 24 Aug 2008
Posts: 136
Location: Further up the creek

PostPosted: Sat Aug 08, 2020 10:15 pm    Post subject: Reply with quote

Ray White wrote:
It is a far cry from the time when Bentley bought a couple of SS Jaguar cars to try and see how they did it for the price. !


I'm not really sure what your comment has to do with the original post, but the above practice has been done by most manufacturers, especially in the US.

And notably by Mercedes when they purchased the original Lexus models (to see how they did it for the price...).

Porsche famously bought an early Jensen FF.
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Peter_L



Joined: 10 Apr 2008
Posts: 2680
Location: New Brunswick. Canada.

PostPosted: Sat Aug 08, 2020 10:48 pm    Post subject: Reply with quote

All previous posts acknowledged.

The original "Land Rover" shape was not a design. By that I mean it was not a designer's idea of a shape from which a vehicle could be built.

I support my opinion as follows.

Farm/Agricultural Tractors.

Old style rotor blade Lawn Mowers

A Nail.... the metal thing with a flat head at one end and a point at the other.

Maybe.. Perhaps.. Godwilling ... Government .., Get Rich Quick Merchants... Idiots with money...... Maybe if those with the aforesaid property (A Land Rover).. had made a functional - reliable - adaptable - no frills vehicle at the right price... but no... they produced glitzy, suburban, trophies that likely never ever mounted anything higher than the curb outside of their children's private school, hairdresser, chiropractor, accountant.... The shape is the shape, is the shape.... buy the name that best suits the fashion of the day.. and the $$'s on your CC
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mikeC



Joined: 31 Jul 2009
Posts: 1773
Location: Market Warsop, Nottinghamshire

PostPosted: Sun Aug 09, 2020 8:44 am    Post subject: Reply with quote

Whist I agree with the courts ruling, I do think Ineos could have made the Grenadier a bit more distinctive without losing its functional appeal. They seem to have gone to extreme lengths to copy features on the Land Rover which have evolved over the years rather than start from scratch. For instance, why not make the basic body fit the width of the track like the original Land Rover, rather than use Defender-style mouldings to make up the difference?
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