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Amusing useless ad talk
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Bitumen Boy



Joined: 26 Jan 2012
Posts: 1735
Location: Above the snow line in old Monmouthshire

PostPosted: Wed Nov 13, 2019 7:22 pm    Post subject: Reply with quote

Not car related (yet - give them time) but frequently seen in ads for household gadgets these days is a "digital motor". WTF is a digital motor or is it (as I suspect) just something they've made up?
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DM



Joined: 21 Dec 2008
Posts: 212
Location: North Cornwall

PostPosted: Wed Nov 13, 2019 8:07 pm    Post subject: Reply with quote

Bitumen Boy wrote:
Not car related (yet - give them time) but frequently seen in ads for household gadgets these days is a "digital motor". WTF is a digital motor or is it (as I suspect) just something they've made up?


Modern digital electronics used to switch the field coils, motor will probably have a laminated rotor rather than a wound armature with a commutator.

My Bosch battery tools have this set up, the digital electronics are used to give speed control as well.

I have just had to change the electronic board in my battery right angle drill last week. It was working fine untill it let a puff of smoke out Smile

Expensive smoke as the board was around £70 + the VAT.
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Da Tow'd



Joined: 16 Jun 2010
Posts: 349
Location: Bella Coma British Columbia Canada

PostPosted: Thu Nov 14, 2019 12:34 am    Post subject: Reply with quote

Ran well before parked

18 years ago
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lowdrag



Joined: 10 Apr 2009
Posts: 1585
Location: Le Mans

PostPosted: Thu Nov 14, 2019 8:59 am    Post subject: Reply with quote

I have spent half an hour fruitlessly searching the interweb for the name of the London estate agent (and that description of an occupation is a laugh anyway) who, post war, described property as it really was, with , for example, quotes like "light and airy" because there was a hole in the wall from bomb damage. His adverts were highly amusing and sold many a property.
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Longstroke



Joined: 01 Oct 2019
Posts: 24
Location: Wiltshire

PostPosted: Thu Nov 14, 2019 9:48 am    Post subject: Reply with quote

Like the advertisements in Motor Sport in the 40s/50s, both classified and trade, that could be quite poetic. Selling a car "because of arrival of stork" or "landlord now demanding rent arrears" - often a vehicle selling for £65 that would now have the value of a new Tesla. Also, having to reply to just an address in the days before everybody had a telephone.
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Penman



Joined: 23 Nov 2007
Posts: 4756
Location: Swindon, Wilts.

PostPosted: Thu Nov 14, 2019 10:15 am    Post subject: Reply with quote

Hi Lowdrag:
The paper that carried those funny ads was Daltons Weekly, and I think the estate agent concerned was based somewhere near the Kingston By-pass.
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emmerson



Joined: 30 Sep 2008
Posts: 1268
Location: South East Wales

PostPosted: Wed Nov 20, 2019 11:44 am    Post subject: Reply with quote

There's an ad on Classic FM for, I think, a new VW which rabbits on about the heated seats and internet capabillity of the car, but never mentions its performance, fuel consumption etc. It sounds as though the actual car is just a convenient means of carrying all the electronics around!
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alastairq



Joined: 14 Oct 2016
Posts: 1950
Location: East Yorkshire

PostPosted: Wed Nov 20, 2019 1:40 pm    Post subject: Reply with quote

emmerson wrote:
There's an ad on Classic FM for, I think, a new VW which rabbits on about the heated seats and internet capability of the car, but never mentions its performance, fuel consumption etc. It sounds as though the actual car is just a convenient means of carrying all the electronics around!


Just as the mobile phone is now a computer, a camera, and a few other things, as well as being able to make & receive phone calls.

Just as the ability to do phone calls is pretty much an irrelevance for a phone these days, so is the performance, etc of today's cars....
Today's new car buyer[that's wrong, I know, folk don't buy cars any more!]....expects the manufacturer to take care of all that mundane rubbish stuff, such as driving.....
I also suspect that there is only one car manufacturer in the world now....all that seems to change is the badge.
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badhuis



Joined: 20 Aug 2008
Posts: 1390
Location: Netherlands

PostPosted: Wed Jan 08, 2020 12:20 pm    Post subject: Reply with quote

From an actual advertisement:
Quote:
The body appears to be solid, it would need a full restoration, but we are told that many parts are in the cab and the trunk. It looks like all the exterior parts are there, we were told it was running a few years ago.

"appears to be", "we are told", "It looks like" - a trader who does not know what he has and does not bother. The beginning of the ad:

Quote:
XXXX Sales & Classics is proud to present this 1962 XXXX to our customers.

Proud?!?!?!
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Bitumen Boy



Joined: 26 Jan 2012
Posts: 1735
Location: Above the snow line in old Monmouthshire

PostPosted: Thu Jan 09, 2020 12:22 pm    Post subject: Reply with quote

So if a "digital motor" is - contrary to my expectations - a real thing, can any one tell me what a "digital kettle" is..? Smile
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alanb



Joined: 10 Sep 2012
Posts: 516
Location: Berkshire.

PostPosted: Thu Jan 09, 2020 12:38 pm    Post subject: Reply with quote

A digital motor is a stepper motor as used in electronic printers etc. (Driven one step at a time)
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peter scott



Joined: 18 Dec 2007
Posts: 7118
Location: Edinburgh

PostPosted: Thu Jan 09, 2020 1:28 pm    Post subject: Reply with quote

Bitumen Boy wrote:
can any one tell me what a "digital kettle" is..? Smile


Digital kettles operate on the binary principle. They are either on or off.

Peter Wink
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Bitumen Boy



Joined: 26 Jan 2012
Posts: 1735
Location: Above the snow line in old Monmouthshire

PostPosted: Thu Jan 09, 2020 1:45 pm    Post subject: Reply with quote

peter scott wrote:
Bitumen Boy wrote:
can any one tell me what a "digital kettle" is..? Smile


Digital kettles operate on the binary principle. They are either on or off.

Peter Wink


Is that on the top of the stove or off the top of the stove? Laughing
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alanb



Joined: 10 Sep 2012
Posts: 516
Location: Berkshire.

PostPosted: Thu Jan 09, 2020 1:55 pm    Post subject: Reply with quote

It's when you use a digit to press the on switch
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Ray White



Joined: 02 Dec 2014
Posts: 6308
Location: Derby

PostPosted: Fri Jan 10, 2020 1:28 am    Post subject: Reply with quote

lowdrag wrote:
I have spent half an hour fruitlessly searching the interweb for the name of the London estate agent (and that description of an occupation is a laugh anyway) who, post war, described property as it really was, with , for example, quotes like "light and airy" because there was a hole in the wall from bomb damage. His adverts were highly amusing and sold many a property.


I suspect you are thinking of Roy Brooks - the honest estate agent
https://www.mortgagestrategy.co.uk/opinion/roy-brooks/
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