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Homepage. This page: An original leaflet from the 1950s describing the new AC 'Plugpaks'.

AC Plugpaks.

A perusal of this section of the site (see the link at the foot of this page) will uncover a number of pages relating to car spark plugs & gadgets (for example the Sparkmaster), the sale of plugs, new designs of plugs, and in this case, a method of displaying plugs aimed at trade sellers. In this case, it is AC spark plugs, packed into what were called Plugpaks and pitched at trade retailers and garages, that are covered. This double-sided leaflet looks like it dates to the 1950s. The illustration shown below, with a random box of plugs shown being retailed within a Plugpak, is for the circa 1948 Vauxhall Wyvern.
"AC Spark Plugs are now available in "PLUGPAKS"; an entirely new form of sales presentation that is certain to make an instant appeal to your customers. "PLUGPAKS" contain either 4 or 6 AC Spark Plugs individually packed for almost every car in the popular motoring range ... with the model clearly marked on the pack."
"The "PLUGPAK" simplifies your selling. Never again will you have to waste time searching through application charts - here, right at your fingertips, is a packaged set of plugs ready-matched for the car you're working on."
"Supplied in display assortments, "PLUGPAKS" are the answer to your stocking problems too. Each assortment contains "PLUGPAKS" for most popular applications."
Packs of AC spark plugs
""PLUGPAKS" are supplied packed in this attractive counter display carton to promote interest and make selling easier."
"Display this carton in a prominent position and you'll see how much easier it is to sell spark plugs the "PLUGPAK" way."
"PLUGPAKS" are offered to you at no extra cost, and the current trade terms on AC Spark Plugs remain the same."
AC spark plugs
A "Plugpak" assortment will service this range of cars ;"
  • Allard
  • Alvis
  • Armstrong-Siddeley
  • Austin
  • B.S.A.
  • Citroen
  • Daimler
  • Ford
  • Healey
  • Hillman
  • Hudson
  • Humber
  • Jaguar
  • Jowett
  • Lanchester
  • Lea-Francis
  • M.G.
  • Morgan
  • Morris
  • Railton
  • Riley
  • Rover
  • Singer
  • S.S.
  • Standard
  • Studebaker
  • Sunbeam-Talbot
  • Triumph
  • Trojan
  • Vauxhall
  • Wolseley
Return to the Motoring Collectables section for more items relating to pre-war cars and garages.

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