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In the firm's early years (1907 - 1909) it was an independent, and traded as the Oakland Motor Car Company, before being absorbed into General Motors where it continued producing cars until 1931. At the time, GM's policy was to have a brand to suit all pockets, with various models sold under each marque name. At the foot of the ladder was Chevrolet, with Oakland positioned a rung or two above it. Oldsmobile and Buick were the premium marques, and ones that Chevy owners might have aspired to own one day. Cadillac, at the top of the pile, was for captains of industry and other equally well-heeled individuals only.
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