Morris Oxford from Morris Motors Ltd (Cowley).
Another picture from Alan's family album, this time of an MO Oxford: "... The Morris Oxford belonged to my uncle and was snapped at his house in
Coverack village in Cornwall, in the mid sixties [his father in law is standing next to it] - I spent most of one weekend cleaning, polishing
and spraying it - I was only 13 at the time."
Back to Car Photographs Page 3.
More information on the sidevalve Morris MO.
Advertised as the 'Quality First' Morris, the sturdy MO Oxford was a step up in size from the company's Morris Minor, a car that the MO could easily be confused with. Advertising in the early 50s made great claims for the car, but with a caveat that actually getting hold of a brand new car was easier said than done, thanks to the 'export or die' approach that was the situation in the early 50s. This read on a contemporary advertisement for the Oxford, in 1951:
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| JD kindly sent over this photograph, it shows his father's MO Oxford, a 1954 example of the breed. Thanks for ok'ing me to use the photo on this site. |
"Take a searching look at the next modern Morris you see. In its styling, interior appointments, superfine finish and in its performance too, it has entered a new and higher class in economical motoring. Until that happy day comes when you take delivery of a new Morris keep your present model in first-class condition by having it serviced regularly by your Morris dealer. There are over 2,000 authorised dealers throughout Britain who are specialists in Morris methods and carry stocks of factory-inspected spares."
The MO nowadays is quite a rare sight, but a determined band of enthusiasts, many of whom are in the 6/80 and MO club, do their best to keep as many cars in running condition, and ideally on the road, as possible.
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