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Stewart and Ardern LimitedThanks to Les, who sent this over. It is a part-exchange agreement form, dating to 1929, used by well-known distributor for Morris cars Stewart & Ardern, who were located on New Bond Street, London. This interesting snippet of ephemera, would have been used by customers of this London garage, who were part-exchanging their old car against a shiny new Morris. It seems that this distributor was the sole agent in London for Morris Cars, so they were obviously of great importance to William Morris' empire. Note the lovely stylised logo, in the form of a winged radiator. New models listed on the right, include the recently-launched Minor, Cowley, Oxford Six and Isis Six. The customer would specify the new car they wanted, its duotone paint finish, and when they needed it by. They would then go on to list details of the old banger they wanted to part with - the earliest cars didn't always have four wheeled braking systems, hence the question 'Front-Wheel Brakes - Yes/No'. The punter would also have the option of bringing their car to Morris House, 103 New Bond St., W1, or The Vale, Acton, W3, or failing that a regional depot, for inspection. If none of these options were convenient, the dealer representative would call (day or evening) to inspect your car. Do motor dealers go to these lengths now? Finally, the would-be purchaser could opt for Hire Purchase - a credit system enabling the cash-strapped motorist to perhaps afford a new set of wheels after all. Stewart & Ardern were the largest purveyors of Morris cars in England, with ten motor outlets dotted around the South East. [return to the Motoring Miscellanea section] |
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