|This page: Bowser petrol pumps brochure from 1922, and post-war examples.
Bowser Garage Petrol Pumps.
"The Bowser Underground Petrol Storage Systems hold the premier position throughout the world. Thirty-six years experience have embodied superiority, safety, best workmanship and economy.
ORIGINAL PATENTEES of the piston-type measuring pump, both kerbside and indoor, and first introduced into this country by them. Bowser's always LEAD the way to ADVANCEMENT.
First in Great Britain to gain the approval of the Board of Trade.
BRING YOUR GARAGE UP-TO-DATE."
The first full page tells the garage-owner that there were over 1,500,000 satisfied users of Bowser fuel systems throughout the world, 5,000 of which were here in Great Britain. Accuracy of the measuring devices was also guaranteed, and fully approved by the Government's Standards Dept. Petrol would be discharged at a rate of 10 to 20 gallons per minute, direct from the underground tank, and into the motorcar. One safety feature incorporated within the Bowser petrol pumps was the reassurance that both the pump and pipe lines were always full of fuel - therefore reducing the risk of flammable vapour building up in empty spaces.
The next page also contains some convincing arguments as to the merits of equipping your garage forecourt, or kerbside motor store, with Bowser pumps:
"Good petrol service to the motor owner must be studied by every garage proprietor in these days of competition; the man who obtains fresh clients each day can only do so by gaining their CONFIDENCE. Without that confidence there is always an unwarrantable suspicion on the character of the seller, and it robs the buyer of that sense of satisfaction so necessary to the garage trade. The name Bowser on piston-type measuring pumps is the mark of confidence and good service. This hall-mark of quality enables us to enjoy the premier position throughout the world today. Being the original patentees and pioneers of the piston-type pump we were the first to introduce this system to Great Britain, India, Australia, New Zealand, South Africa, in fact the sun never sets on the Bowser system.
If after perusing this pamphlet some proposition not dealt with presents itself to you, write to us at once without obligation; we are always at your service.
S.F. Bowser & Co. Inc., 32 Victoria Street, London SW1."
The brochure now folds out, displaying the various pumps that were available. First up are two pumps that are suitable for the garage "where a kerb pump is not permissible, or to the large commercial garage where rapidity of filling combined with accuracy is essential. The petrol is pumped direct to the motor from the underground tank ...... You do not need a book-keeper; the meter will tell you exactly what has been drawn out, and when not in use the pump can be securely locked by the simple means of pressing a button." Neither of these petrol pumps have illuminated globes on the top.
If the garage owner wanted a distinctive illuminated pump, the Red Bowser Kerb Pump was the tool for the job (shown alongside): " ... The pump itself is a striking advertisement which can be seen a long way off, and by means of the electric globe attachment is equally prominent at night .... Time is money; that is why he
Great play is also made over the accurate filtering of petroleum motor spirit: "After years of experience, we have been able to apply such a filter to the Bowser equipment - a filter which will prevent carburettor or any other trouble, and increases mileage .... Thus only pure spirit is delivered to the car."
This garage photograph, taken in the 1930s and featured in the period photographs section, has a selection of pumps and globes visible, similar to those that Bowser would have supplied. Another well known supplier of pumps was Avery Hardoll, and in 2012 I was fortunate enough to acquire a copy of their 1950s leaflets, which can now be found on this page. Prior to the introduction of the roadside and garage pump, owners of motorcars relied on fuel supplies being delivered in 2 gallon cans, direct from the fuel producers. These 2 gallon fuel tins are also keenly collected today! An article discussing the subject of collecting petrol & oil memorabilia can be found on the petroliana page.
Bowser sales catalogue 1922.
Examples of Bowser pumps on sale in the late 1940s.Jump ahead a few years, in this case to the late 1940s, and the style of Bowser pumps on the market had changed somewhat. Gone was the "Fat boy" look, to be replaced with sleeker designs, although illuminated globes promoting the brand of motor spirit available from the pump were (happily) still an option. The two examples shown below were found in an old motor trade catalogue dating to 1948. The first is referred to as the "Bowser Computer Fig. 575 Petrol Pump With the Xacto-Meter", while to the right proudly stands the "Bowser Fig. 574-E Pedestal Motor-Operated Petrol Pump".
|The smart example on the left featured a white, porcelain enamel, face, with illumination and rotating digit readouts. The gallons read-out could handle deliveries of up to 99.9 gallons, while the price window could accommodate prices up to a heady 49.9 pence per gallon, not that anyone expected fuel to be that expensive I imagine ...
|If the electricity supply to a given garage was a little on the random side, then for extra cost a manual "hand attachment" could be specified, enabling the pump to be manually operated in the old way. The pump was supplied as standard in two-tone green with a black base, and with stainless steel trimmings. Definitely a handsome piece of kit, and something that no doubt any proud garage owner would keep in tip-top condition to attract customers and give a professional appearance. If only the grubby rusty pumps in many modern-day supermarket petrol stations were so well presented.
|The second pump featured the more traditional "clock face" dial, on either side of the pump, with two "hands". The red hand made one complete revolution per gallon of petrol pumped, while the other (black) hand recorded the total fuel delivered to the current customer, up to a maximum of 20 gallons before re-setting.
|Photographs of older garages, that may have once had one or more vintage petrol pumps outside serving fuel, can be seen on the old garages page. Or else return to the motoring collectables section to find many more pages like this, including a page for Avery Hardoll pumps of the 1950s.
|Old Classic Car (C) R. Jones 2023. Content not to be reproduced elsewhere.
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