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Jaguar's re-branding
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Ray White



Joined: 02 Dec 2014
Posts: 7139
Location: Derby

PostPosted: Sat Nov 23, 2024 12:03 am    Post subject: Reply with quote

Vintage Fly Guy wrote:
........ I think they'll have probably found the quickest way ever to skin a cat!


.......and a big cat at that! Very Happy
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Rusty



Joined: 10 Feb 2009
Posts: 280
Location: Bunbury, Western Australia

PostPosted: Sat Nov 23, 2024 3:05 am    Post subject: Reply with quote

Vintage Fly Guy wrote:
I can't help but think that unless Jaguar can pull a drop-dead gorgeous and ground-breakingly desirable car out of the hat in response to the seemingly almost unanimous ridicule of their new marketing campaign, then I think they'll have probably found the quickest way ever to skin a cat!


I think this "cat" is on about "life number eight", and with their stupidity threatening to push it to "life nine" they don't have many more chances to "NOT stuff it up"!!
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Ray White



Joined: 02 Dec 2014
Posts: 7139
Location: Derby

PostPosted: Sat Nov 23, 2024 10:51 am    Post subject: Reply with quote

Perhaps they would have been better advised to continue with petrol engines that run on clean synthetic fuel. Porsche is going down that road with an eye to the future while in this Country we are pushing ahead with all electric. Why throw the baby out with the bathwater? WE have the skills and experience to build great I/c engines and the infrastructure of petrol pumps is already here.

But no; as usual, the U.K. ends up with Beta Max. Shocked
https://www.cinch.co.uk/guides/ask-the-experts/synthetic-fuels-the-way-forward-or-just-a-dead-end#
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bjacko



Joined: 28 Oct 2013
Posts: 527
Location: Melbourne Australia

PostPosted: Sun Nov 24, 2024 10:18 am    Post subject: EVs Reply with quote

We are going the same way. We have a dumb Labor government hell bent on getting rid of petrol diesel, coal and gas but want us to go to electric everything without the electricity supply. Definitely no nuclear with this mob either, aided by the dumb "greenies".
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Rootes75



Joined: 30 Apr 2013
Posts: 4175
Location: The Somerset Levels

PostPosted: Mon Nov 25, 2024 1:05 pm    Post subject: Reply with quote

We're all Doomed Captain Mainwaring!!
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Ray White



Joined: 02 Dec 2014
Posts: 7139
Location: Derby

PostPosted: Mon Nov 25, 2024 2:52 pm    Post subject: Reply with quote

Rootes75 wrote:
We're all Doomed Captain Mainwaring!!


DON'T PANIC ! DON'T PANIC !

Laughing
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bjacko



Joined: 28 Oct 2013
Posts: 527
Location: Melbourne Australia

PostPosted: Tue Nov 26, 2024 4:28 am    Post subject: Global warming Reply with quote

Global warming is occurring but it is NOT due to human activity. The planet has had warming and cooling cycles since before Adam was born.
The real climate scientists will tell you it is the over 200 active volcanoes around the planet that are responsible for over 90% of carbon emissions and nobody has yet really confirmed that is what is causing the warming. It may be the planet has moved fractionally closer to the sun etc
China is falling over laughing at the West for going over the top about it all. They are doing very well out of it too because our businesses are moving their facilities, skills and technology to China, so they can export to the West.
China's emissions increase annually by more than Australia's total emissions per year!
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Ray White



Joined: 02 Dec 2014
Posts: 7139
Location: Derby

PostPosted: Tue Nov 26, 2024 10:08 am    Post subject: Reply with quote

In a way, it doesn't really matter if Human activity is responsible for climate change, or not , because we can do nothing about volcanos or Solar activity. The only thing we can do is reduce our carbon emissions. It may make no difference ...but surely, we have to try.

Interestingly, we are overdue for another Ice Age and that would throw up a whole different range of problems. No doubt there would be skeptics in the same way as there are those who question the existence of Global warming.[/b]

Funny old World.
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alastairq



Joined: 14 Oct 2016
Posts: 2121
Location: East Yorkshire

PostPosted: Tue Nov 26, 2024 10:39 am    Post subject: Reply with quote

Quote:

Interestingly, we are overdue for another Ice Age and that would throw up a whole different range of problems. No doubt there would be skeptics in the same way as there are those who question the existence of Global warming.


We were being 'told' that back in the 1960's and 1970's......as I recall.
Especially after that series of cold n snowy winters!

I also recall, I think, in 1967 [or was it 66?]...Midsummer's night, [June 21st]....I lived in Sutton Coldfield at the time, having just graduated out of short trousers....to go off to''college''....
Anyway, I recall looking out of the window to see snow falling in a blizzard!

Back then, it wasn't global warming, or human activity....it was ...''The end of the world is nigh!''
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alastairq



Joined: 14 Oct 2016
Posts: 2121
Location: East Yorkshire

PostPosted: Tue Nov 26, 2024 10:43 am    Post subject: Reply with quote

Back on topic.....which is unusual for me......

An Australian's view of the Jagwar debacle...

https://www.youtube.com/watch?v=X6bMVTcpFFw
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Fiat 126 BIS
Cannon special [1996 registered. Built in 1950's]
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ukdave2002



Joined: 23 Nov 2007
Posts: 4242
Location: South Cheshire

PostPosted: Tue Nov 26, 2024 2:09 pm    Post subject: Reply with quote

I believe the root of Jaguars problems go back 30+ years when they really lost their status as a leading, sporty luxury manufacture to the German & Japanese car companies. Developing a car based on the Mondeo chassis probably didn't help either.

Roll forward to today and Jaguar are loss making, selling to an aging customer base, I can't see many 20 or 30 year olds who aspire to driving a Jaguar? Possibly the simplest thing that JLP could have done would be retire the loss making Jaguar brand and concentrate on Land Rover?

They have to do something, it would have been nice if they could have developed a nice V12 sports car that challenged Porsche, Ferrari, Lamborghini etc, but the 2035 deadline put pay to that. We will have to wait until next week to see what this new all electric 4 door GT is like, I must admit I can't really get exited about all electric, but lets see.

One thing that have managed to do, is get people talking about Jaguar ahead of the launch, I can't help but think that much of this "rebranding" has been designed to be deliberately controversial to create debate and conversation ahead of the launch, in which case they have done quite a good job Wink
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alastairq



Joined: 14 Oct 2016
Posts: 2121
Location: East Yorkshire

PostPosted: Tue Nov 26, 2024 2:23 pm    Post subject: Reply with quote

Quote:
Roll forward to today and Jaguar are loss making, selling to an aging customer base, I can't see many 20 or 30 year olds who aspire to driving a Jaguar?

Maybe the middle aged/oldies are the only generations with enough surplus cash to throw around?
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Dellow Mk2, 1951 built, reg 1952.
Fiat 126 BIS
Cannon special [1996 registered. Built in 1950's]
----------------------------------------------
Ford Pop chassis, Ashley 1172 bodyshell, in pieces.
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ukdave2002



Joined: 23 Nov 2007
Posts: 4242
Location: South Cheshire

PostPosted: Tue Nov 26, 2024 6:41 pm    Post subject: Reply with quote

alastairq wrote:
Quote:
Roll forward to today and Jaguar are loss making, selling to an aging customer base, I can't see many 20 or 30 year olds who aspire to driving a Jaguar?

Maybe the middle aged/oldies are the only generations with enough surplus cash to throw around?
"Aspire to" that said most of the 20-30 year olds in my firm drive something German..... Its the pipe and slipper image Jaguar currently generates, I wouldn't be interested in a new Jaguar either and its a long time since I have been in my 20's!
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Rusty



Joined: 10 Feb 2009
Posts: 280
Location: Bunbury, Western Australia

PostPosted: Thu Nov 28, 2024 1:38 am    Post subject: Reply with quote

ukdave2002 wrote:
I believe the root of Jaguars problems go back 30+ years when they really lost their status as a leading, sporty luxury manufacture to the German & Japanese car companies.
I can't help but think that much of this "rebranding" has been designed to be deliberately controversial to create debate and conversation ahead of the launch, in which case they have done quite a good job Wink


Yes, "reasonable thoughts" on their situation!

I think the answers to their problems show up in the distant past. Jags even right back when they were recovering from the damages done during the war were always considered an "elite" car for old rich people, but their answer "wasn't" to alienate their own customers, they introduced a "young person's car" that could still be bought and enjoyed by their older clients as well, "the XK120"! That caried the company through for a few years until when things were slowing down again "up pops the E type" these two sports racing machines brought positive image to the younger (at the time) generation who even now still hold the marque in high regard. Later again they did the same thing with a ridiculously low priced V12 that could be seen competing with Ferraris and Maserati's at half the price, and you blokes must remember the reaction that they got with those V12s, the "E"s ,XJ12s and XJS's. The problem they have now is that every time the company has changed hands the new owners have found ways of downplaying any innovative advances in the hope of attracting new buyers from the same aging demographic, and it hasn't worked. These "new marketers" are trying to create something to appeal to the younger generation, and "electric" gets all the hype from the media so that's where they are aiming, I doubt they could have done more damage to the marque if they had tried !!! I believe what they are doing will be an absolute disaster !

Disclaimer!
I worked on Jaguars in my youth, have driven hundreds of them owned by other people and have admired them all my life, and still occasionally work on some for friends, so my opinion is tainted by my love of the marque!
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bjacko



Joined: 28 Oct 2013
Posts: 527
Location: Melbourne Australia

PostPosted: Thu Nov 28, 2024 5:25 am    Post subject: Jaguars Reply with quote

Jaguars used to have a distinctive look that was very appealing but recent Jaguars look the same as the rest of today's cars and are not easily distinguished anymore. Indians are very poor at marketing anything let alone Jaguars.
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