Classic cars forum & vehicle restoration.
|
|
| Author |
Message |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Thu Jul 30, 2026 11:19 pm Post subject: Nostalgia cars |
|
|
https://www.mathewsons.co.uk/auction/lot/lot-672---1936-morris/?lot=58513&so=0&st=&sto=0&au=125&ef=&et=&ic=False&sd=0&mc=2&pp=96&pn=1&g=1
As youngsters, my brother and I were passengers in the back of a Series 1 Morris 8 for many, many hours as our parents scoured the country for a suitable garage business with accommodation.
The saloon was a definite step up in terms of comfort over the Morris 8 tourer that our Dad had bought as a compromise over the tiny MG M type Midget that had become impractical with a growing family.
Nostalgia is a driving force when it comes to many people's choice of classic car but as the generation which grew up in the 1950s and 60s pass on, I wonder who will buy this type of car if nostalgia is no longer a factor?
As it happened we never did have to move away from Woking, as a large, rambling old house with an outbuilding perfect for motor repairs came our way. (I actually found it advertised in the Exchange and Mart!). Dad was able to establish a garage business and tap into the huge James Walker workforce for motor repairs; while Mum was in her element decorating the lovely old house.
The Series 1 Morris 8 was replaced by a Series E which proved to be another good family car... but not one with quite the same endearing charm and nostalgic memories of the earlier model.
. |
|
| Back to top |
|
 |
ukdave2002
Joined: 23 Nov 2007 Posts: 4373 Location: South Cheshire
|
Posted: Fri Jul 31, 2026 6:54 am Post subject: Re: Nostalgia cars |
|
|
| Ray White wrote: | | Nostalgia is a driving force when it comes to many people's choice of classic car but as the generation which grew up in the 1950s and 60s pass on, I wonder who will buy this type of car if nostalgia is no longer a factor?. |
It's a really good question Ray. A large proportion of the Morris Register had a "hack" Morris 8 in the 60's, often their first car and it would be run on a shoestring. What we are seeing is that every year the average age of the membership is going up and the number of members goes down, its a similar case with other clubs that cater for vehicles of this era.
We are looking at ways of attracting younger members, we did have a Series E Tourer as a younger persons loan car, but you could probably count on the fingers of one hand how many younger members it attracted.
I don't know what the answer is A 50 year old today could well have fond memories of their dads Vauxhall Cavalier or Ford Fiesta How do we attract them to cars like the Morris 8?
Any suggestions welcome  |
|
| Back to top |
|
 |
Rick Site Admin

Joined: 27 Apr 2005 Posts: 22948 Location: UK
|
Posted: Fri Jul 31, 2026 8:39 am Post subject: |
|
|
I think a lot of people just need exposing to cars that perhaps pre-date them, I hear a lot that nostalgia is what fuels people's old-car buying habits but I think that's overdone as a reason. Yes it plays a part in some buying decisions, but there are other reasons to buy an old car - styling, character, build quality, driving experience, history etc etc. Nostalgia is one reason sure, but not the only one by a long way. I'd buy that Morris for the reasons I list, nothing to do with nostalgia.
It's down to those of us who own older cars to use them, take them to shows, engage with members of the public who visit the shows, offer rides in them etc. Getting people hooked is the key to maintaining interest in these older gems IMO.
RJ _________________ Rick - Admin
Home:https://www.oldclassiccar.co.uk
Videos:https://www.youtube.com/user/oldclassiccarRJ/videos
OCC & classic car merchandise (Austin, Ford ++):
https://www.redbubble.com/people/OldClassicCar/shop |
|
| Back to top |
|
 |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Fri Jul 31, 2026 9:11 am Post subject: |
|
|
| Rick wrote: | I think a lot of people just need exposing to cars that perhaps pre-date them, I hear a lot that nostalgia is what fuels people's old-car buying habits but I think that's overdone as a reason. Yes it plays a part in some buying decisions, but there are other reasons to buy an old car - styling, character, build quality, driving experience, history etc etc. Nostalgia is one reason sure, but not the only one by a long way. I'd buy that Morris for the reasons I list, nothing to do with nostalgia.
It's down to those of us who own older cars to use them, take them to shows, engage with members of the public who visit the shows, offer rides in them etc. Getting people hooked is the key to maintaining interest in these older gems IMO.
RJ |
I agree about getting young people interested but that just isn't happening, is it? There are probably more classic car shows than ever ...but the interest is in later cars, not in vehicles that are, dare I say, technically primitive; no matter their charm.
I think technology has a lot to do with it. Why would a young person prefer slow clunky technology when they have everything that the modern world offers them.? It is the same with cars; it is a world apart. If they don't have the nostalgia element to get started in the hobby, they will probably walk on by.
I don't know what the answer is but then I think most youngsters are content for "our" kind of cars to be put in a museum.
As the saying goes: You can take a horse to water; but you can't make it drink. |
|
| Back to top |
|
 |
Rick Site Admin

Joined: 27 Apr 2005 Posts: 22948 Location: UK
|
Posted: Fri Jul 31, 2026 9:35 am Post subject: |
|
|
| Ray White wrote: | | Rick wrote: | I think a lot of people just need exposing to cars that perhaps pre-date them, I hear a lot that nostalgia is what fuels people's old-car buying habits but I think that's overdone as a reason. Yes it plays a part in some buying decisions, but there are other reasons to buy an old car - styling, character, build quality, driving experience, history etc etc. Nostalgia is one reason sure, but not the only one by a long way. I'd buy that Morris for the reasons I list, nothing to do with nostalgia.
It's down to those of us who own older cars to use them, take them to shows, engage with members of the public who visit the shows, offer rides in them etc. Getting people hooked is the key to maintaining interest in these older gems IMO.
RJ |
I agree about getting young people interested but that just isn't happening, is it?
snip
|
Well at OCC HQ it is
In fact Harley did a video which will be going out soon, chatting to a group of twenty-somethings about their old crocks, all of which pre-date them by some margin.
We get to a lot of events, many of which are very well attended, youngsters at such gatherings typically start out being interested in "retro" cars, say 1980s/1990s. What's to say their interests don't drift back to earlier times over the years? That's what happened to me. The more we use and raise the profile of older cars, the more likely there is to be interest in them, even if we have to accept that - over time - interest will inevitably shrink somewhat in the older cars, but I don't think it'll disappear. It's no good just talking about it though, we need to be out there spreading the word that these older cars can be usable and reliable etc.
The big problem to the hobby as a whole is that there are fewer "tinkerers" out there who are able to tackle basic repairs themselves without resorting to garages. But that's another subject really.
RJ _________________ Rick - Admin
Home:https://www.oldclassiccar.co.uk
Videos:https://www.youtube.com/user/oldclassiccarRJ/videos
OCC & classic car merchandise (Austin, Ford ++):
https://www.redbubble.com/people/OldClassicCar/shop |
|
| Back to top |
|
 |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Fri Jul 31, 2026 10:05 am Post subject: |
|
|
| Rick wrote: |
The big problem to the hobby as a whole is that there are fewer "tinkerers" out there who are able to tackle basic repairs themselves without resorting to garages. But that's another subject really.
RJ |
I totally agree. Hopefully, with the Government planning to encourage more practical education through Technical Colleges etc., we may see an upsurge in youthful interest?
Fettling needs to make a comeback.!
As it stands, ever fewer youngsters are interested in old cars... but of course there are going to be exceptions to the rule. Harley is a good example; but then, as we know, his Dad is deeply into old vehicles (and much else besides). My Dad would generally dismiss old cars as "obsolete" but then he was at the (then) cutting edge of engineering R & D. He was very knowledgeable about the old technology but would make a cogent argument as to how and why things had moved on.
Simply put; we didn't share an interest in old vehicles ...unlike you and Harvey.
Thinking back; I got interested in old cars - not for nostalgic reasons - but from watching the film Genevieve.
It was all a long time ago... and the past as they say, is a foreign country; they do things differently there.  |
|
| Back to top |
|
 |
alastairq
Joined: 14 Oct 2016 Posts: 2232 Location: East Yorkshire
|
Posted: Fri Jul 31, 2026 11:25 am Post subject: |
|
|
I have often been ''accused '' of being ''anti-technology!''
Keeping a 25 year old, modern, running and performing its intended function has shown me some of the advantages of 'technology! For example, silly little plastic 'sensors' have replaced stuff like, the skills one needed to acquire, to sort out twin SUs? [As an example]
But I think the trend for modern cars to be 'unrepairable,' except by a main dealer, might lead to a ot of folk still needing wheels, to steer themselves away from technology....Especially when they see how 'mendable' it can be?
I don't think classic car shows are the way forwards in generating interest amongst the less well aged population.
But I do think, more 'daily' usage of our old motors will bring a more 'everyday' profile to those motors.
Getting other folk sued to seeing them in more normal circumstances?
Maybe not so shinily polished, either?
I do think the downturn in continual interest started when folk simply polished their motors, painted them up like supermodels, and locked them away in garages except fo the odd sunny Sunday?
They would become mere 'toys,'...or the pleasures of 'rich' folk?
Instead of older, but still viable, everyday transport.
The VSCC motor sporting events seem to back this up....where all generations can see even ancient cars battling away on the race tracks....without the slightest nod to avoiding 'abuse!'
So ,what makes using old cars for their intended purpose so unpopular?
Is it 'modern traffic conditions?'
This, I believe, is solely down to 'driver limitations' rather than those of the vehicle itself.
It's the 'drivers' who are worried by the effects of modern traffic.....not the vehicles.
As a limited income pensioneer who drives...one way to make driving a lot less costly is to drive within the [UK] law....that way one doesn;t pick up fines, etc..and consequent increased insurance costs..etc.
I don't get where I wish to go [or, where I think I was going?] any less tardily...just because I happen to be driving a 75 year old car!
50-60 mph today is a lot slower than 50-60mph was back in the 70's!
Honest! _________________ Dellow Mk2, 1951 built, reg 1952.
Fiat 126 BIS
Cannon special [1996 registered. Built in 1950's]
----------------------------------------------
Ford Pop chassis, Ashley 1172 bodyshell, in pieces. |
|
| Back to top |
|
 |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Fri Jul 31, 2026 11:50 am Post subject: |
|
|
| alastairq wrote: |
50-60 mph today is a lot slower than 50-60mph was back in the 70's!
Honest! |
Too true. My beautiful 1973 Triumph GT6 would regularly show a clean pair of heels to other so called sports cars ...but then came the VW Golf GTi. !!! Damn!!!  |
|
| Back to top |
|
 |
alastairq
Joined: 14 Oct 2016 Posts: 2232 Location: East Yorkshire
|
Posted: Fri Jul 31, 2026 2:21 pm Post subject: |
|
|
| Quote: | | but then came the VW Golf GTi. !!! |
Which, on a wet road, would sit there spinning its little front wheels, bless it... _________________ Dellow Mk2, 1951 built, reg 1952.
Fiat 126 BIS
Cannon special [1996 registered. Built in 1950's]
----------------------------------------------
Ford Pop chassis, Ashley 1172 bodyshell, in pieces. |
|
| Back to top |
|
 |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Fri Jul 31, 2026 3:33 pm Post subject: |
|
|
| alastairq wrote: | | Quote: | | but then came the VW Golf GTi. !!! |
Which, on a wet road, would sit there spinning its little front wheels, bless it... |
...but on a wet roundabout the GT6 could test your driver skills like no other ..when the Golf GTi would stick to the road like you know what  |
|
| Back to top |
|
 |
mikeC

Joined: 31 Jul 2009 Posts: 1824 Location: Market Warsop, Nottinghamshire
|
Posted: Sat Aug 01, 2026 7:59 am Post subject: |
|
|
| Ray White wrote: |
I agree about getting young people interested but that just isn't happening, is it? There are probably more classic car shows than ever ...but the interest is in later cars, not in vehicles that are, dare I say, technically primitive; no matter their charm.
I think technology has a lot to do with it. Why would a young person prefer slow clunky technology when they have everything that the modern world offers them.? It is the same with cars; it is a world apart. If they don't have the nostalgia element to get started in the hobby, they will probably walk on by.
I don't know what the answer is but then I think most youngsters are content for "our" kind of cars to be put in a museum.
As the saying goes: You can take a horse to water; but you can't make it drink. |
Never mind the classic car show, take your old car shopping! I get far more interest in the local supermarket carpark than I do at a show, and always encourage the youngsters to sit in it and play with the controls, It's often the mother that shows the most initial interest, but the kids quickly catch on that the car is something special that they can relate to - it's just their size! _________________ in the garage: a big empty space!
Recently departed: 1938 Talbot Ten, 1953 Lancia Appia, 1931 Austin Seven, 1967 Singer Chamois, 1914 Saxon, 1930 Morris Cowley, 1936 BSA Scout, 1958 Lancia Appia coupe, 1922 Star 11.9 ... the list goes on! |
|
| Back to top |
|
 |
Ray White

Joined: 02 Dec 2014 Posts: 7610 Location: Derby
|
Posted: Sat Aug 01, 2026 9:10 am Post subject: |
|
|
Going back twenty years or so, I thought the young lad next door would go on to be involved in the hobby. He seemed very interested in my Austin Swallow and - according to his Dad - wouldn't stop talking about it!
Unfortunately, as he grew older he lost interest and got into noisy motorbikes. He has now grown up and left home. I seldom see him these days... but I know he is not a fettler.  |
|
| Back to top |
|
 |
norustplease

Joined: 11 Apr 2011 Posts: 852 Location: Lancashire
|
Posted: Sun Aug 02, 2026 12:20 pm Post subject: |
|
|
I edit Floating Power, the magazine for the Traction Owners Club, and one of our members has donated a Traction to The Royal Worcester Grammar School, which the students (boys and girls) are restoring as a technology project. Various other members have donated parts and the students are being assisted by nearby Morgan Motors with aspects of the restoration, and also by a couple of other specialists who are providing refurbished components.
The stiudents are very enthusiastic, especially when our President took his Big 6 over to see them and gave them a bit of inspiration.
More of this might help get a few more youngsters into ownership eventually, and equally important, give them a taste for entering the restoration industry when they are choosing a career. _________________ 1953 Citroen Traction
1964 Volvo PV544
1973 VW Beetle 1303L
Boring Suzuki SX Hybrid |
|
| Back to top |
|
 |
ukdave2002
Joined: 23 Nov 2007 Posts: 4373 Location: South Cheshire
|
Posted: Sun Aug 02, 2026 1:44 pm Post subject: |
|
|
| norustplease wrote: | I edit Floating Power, the magazine for the Traction Owners Club, and one of our members has donated a Traction to The Royal Worcester Grammar School, which the students (boys and girls) are restoring as a technology project. Various other members have donated parts and the students are being assisted by nearby Morgan Motors with aspects of the restoration, and also by a couple of other specialists who are providing refurbished components.
The stiudents are very enthusiastic, especially when our President took his Big 6 over to see them and gave them a bit of inspiration.
More of this might help get a few more youngsters into ownership eventually, and equally important, give them a taste for entering the restoration industry when they are choosing a career. |
It is a brilliant idea , last year when I was Chairman of the Morris Register, we had the offer of a free Morris 8, I found a technical College who were willing to restore it, I proposed that we give the College a £500 credit from our spares business, the college would have to finance the rest, in return the college would have to post regular updates on TikTok and YouTube.
The rest of the Morris Register management team didn?t like the idea, so it never went forward, it was one of the reasons I stood down as Chairman.
I hope your Traction project is successful and that the club benefit from it.  |
|
| Back to top |
|
 |
|
|
You cannot post new topics in this forum You cannot reply to topics in this forum You cannot edit your posts in this forum You cannot delete your posts in this forum You cannot vote in polls in this forum
|
php BB powered © php BB Grp.
|