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Old Advertisements - how motoring has changed
A flashback to how motoring has changed since WW2
Some of the larger automobile accessory and tool companies back then still survive today, and their advertising can often be found at vintage shows, autojumbles, and so on. Here I'd like to focus on period advertising from the less well known companies, or names that have long since disappeared, either through mergers in later years or just the natural passage of time.
To my mind, the study of old motoring literature and advertising gives some real clues to how motoring was back then, how tough it was just to keep on top of the rigorous maintenance schedules that most cars needed, and the actual cost of driving a motorcar back when it was not assumed that everyone would have one, two or even three cars outside their home.
Back then owner drivers had to really work at keeping their old cars on the road, often keeping them roadworthy well beyond their natural design life.
And it is for such hands-on motorists that companies up and down the land supplied a mind-boggling array of accessories, garage equipment, luxury gadgets, and routine service items, to aid them in their bid to keep a car on the road and in decent fettle.
Gallery of period motoring and garage advertisements:
(Also see Page 2 showing yet more old car and lorry advertising)
If you're also interested in the types of publications that these adverts may have appeared in, take a look at the old car magazines section!
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